Stop bending the business to fit the software.
We're in Singleton. We look at how a job actually runs through your business and build one custom app that does all of it, around how you already work. You own it.
Nick and Ash Topham · Singleton NSWNick built and sold ProductRex, awarded 2022 to 2024
- Who it's forBusinesses around the Hunter, from 5 people to a few hundred
- First stepTell us about your business and your current systems. A free one-page plan within a working day, no obligation
Every app does part of the job. Someone does the rest.
- You finish the day copying jobs from one app into another.
- The spreadsheet started as a customer list. Now it's the CRM, the stock count and the monthly report.
- The job app, the accounts and the spreadsheet each give you a different number.
- You're paying for an app just to connect your other apps.
- You use part of what you pay for, and someone does the rest by hand.
More than half of Australian businesses regularly lose time collecting, checking or re-entering information.
Source: Decidr, State of AI in Australian Business 2026
One app across every part of the business.
Each of these is usually its own subscription. Here they're one app sharing the same information, so nothing gets typed twice.
Enquiries and quotes
Every enquiry in one place. AI drafts the quote in your prices, and a person checks it before it goes.
Scheduling and rosters
Jobs, crews and gear on one board, with clashes flagged before they happen.
Out on site
Job sheet, photos and sign-off on a phone. Talk it in and AI writes it up, so it's in the office before the ute is.
Stock and ordering
Stock comes off as it goes out, and the reorder is drafted before anyone runs short.
Safety and compliance
Inductions, licences and prestarts in one place, checked against each job before anyone drives out.
Customers and your numbers
Every customer, job and quote in one history, so there's one number. Ask it "who should we call this week?" and it answers from your own records. Not ready to replace your apps? Start with your numbers.
Yours, not rented.
Off-the-shelf software is rented. You pay per seat, the price goes up every year, and the feature you rely on changes because it didn't suit someone else. A custom app is built around your business.
It replaces the apps each doing part of the job, so there's less to learn, not more.
Custom apps used to be for companies with a six-figure budget. AI changed what they cost to build, so a business with 5 people can have one now.
- First
We look at how the job runs
We follow one job from the first call to the invoice, in person anywhere around the Hunter.
- Next
We design it around how you work
Your steps, prices and wording. We agree which jobs AI takes off your people, and which stay with them.
- Then
We build it and keep it running
Hosted in Australia. We maintain it and look after it.
Who we are
We live and work in Singleton, and if you'd like, we'll come to you anywhere across the Hunter.
Nick Topham
AI software engineer · practical systems · custom apps
Nick is an AI software engineer, building AI in finance, where security isn’t optional, and building and selling his own apps. Before that he built ProductRex, ran it and sold it, one of two businesses he's built and sold.
Adviser Ratings awards
2022, 2023 and 2024
Ash Topham
Business insight · the marketing, the money and the systems behind them
13 years running marketing for businesses of every kind, reading what the numbers actually mean and telling owners in plain English. She works out what's worth fixing, and says so when you don't need us.
Get your free one-page plan.
Tell us which job is eating your week. A few lines is enough. Nick or Ash reads it and replies within a working day with a free one-page plan: where we'd start, what we'd build, and whether you need us at all. It's no obligation, and we only come out if you ask. If your team can fix it without us, we'll say so.